The Business of Innovation

Align your organization through design Cooper U

Cooper U classes attract some of the best companies in the world, so you get not only the great feedback from Cooper instructors, but you are surrounded by people who share your background, questions, and challenges. I’ve never come across a consulting organization that was as open to sharing and helping people as much as Cooper is. — John Chaffins, Senior Director, Product Development & User Experience, Cross Country Healthcare

Any organization that designs customer-facing products, services, or processes has its own set of core values. What are yours? Where does design rank on that list? Transforming your organization into one which values and empowers design and designers is no small task. First you need to diagnose your organization's appetite for innovation. Then you must provide strategies and tactics for developing, implementing, and maintaining a plan for integrating design roles, design processes and—most important—a design mindset in your organization.

This two-day class will show you how to:

  • Evaluate and prioritize your organization's goals to see where design fits
  • Develop a plan to change your organization
  • Use change management techniques to smooth transitions
  • Define roles that enable effective and efficient design
  • Identify metrics for measuring success
  • Bridge gaps between department silos
  • Integrate Goal-Directed Design with various development processes, including Agile
  • Identify and resolve common problems that occur in small, medium, and enormous companies
  • Create a culture of innovation within your organization

Whether you're an executive, a manager, or a senior design practitioner, this class will help clarify your vision of a more design-driven organization. You will leave equipped with practical methods for changing your organization's culture, and ways to negotiate the obstacles along the way.

Upcoming Classes

April 29-30, 2009* Seats available!
*Take the Interaction Design Practicum the previous week.

 

Register 60 days in advance for $100 off the regular rate of $1595! There's also a $50 discount for groups registering together or for individuals registering for more than one class. All sessions are limited to 20 participants.

To Apply

Download the course outline and application, which also contains travel information. Note that seats may fill more quickly than we can update our Web site—please wait for confirmation of your registration before making travel arrangements.

The Practicum is not a prerequisite for this course, though it is recommended. If you have not attended the Practicum, we suggest reading the process-related chapters of About Face prior to attending.

Don't let design take a back seat in your organization: call us at +1.415.267.3500, or send an email to .

 

Refund policy We will refund 100% of your payment (less any multi-person or multi-course discounts that no longer apply) or apply it to another course if you notify us 20 business days before the start of your course, or 50% if you notify us 10 business days before. There are no refunds for cancellation fewer than 10 business days before the course begins.

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